Exploring the fusion of R&B and Afrobeats in a collaboration that marks a new era of musical cross-pollination. 

Hey TRIBE,

In an era where music effortlessly crosses global frontiers, the imminent collaboration between American R&B luminary Usher and Nigerian Afrobeats prodigy Pheelz is not merely a track but a vibrant celebration of Afrobeats' meteoric rise on the international stage. The track "Ruin," from Usher's much-anticipated album "Coming Home," is a seamless blend of sultry R&B and the pulsating rhythms of Afrobeats, serving as a testament to the dynamic, diverse sounds emanating from Africa's rich musical landscape.

"Marking the first collaboration between Usher and Pheelz, "Ruin" perfectly marries Usher's smooth R&B vocals with the compelling Afrobeats beats crafted by Pheelz."

This partnership symbolizes the fusion of musical genres, bringing together two artists from disparate musical realms to forge a unique sound. Usher, with his deep roots in R&B, and Pheelz, known for his chart-topping, afro-soul-like productions in Nigeria, together celebrate the fusion of creativity and cultural exchange.

This collaboration reflects not only in the music industry but also mirrors the burgeoning fusion of innovation and creativity in Africa's tech ecosystem. The synergy between Usher and Pheelz exemplifies the broader narrative of African creativity influencing global industries, paralleling the rise of African tech ventures and digital innovation on the world stage.

"Ruin" explores the themes of love, heartbreak, and resilience. The track's narrative, enriched by Usher's emotive nuances and Pheelz's lyrical depth, offers an anthem for the heartbroken, promising a journey through the spectrum of love's complexities. Accompanied by five remixes and an instrumental version, "Ruin" invites listeners to experience the artistic versatility and emotional depth of both Usher and Pheelz.

"Coming Home," Usher's ninth studio album, is a tapestry of global collaborations, featuring a diverse array of artists, including Latto, Burna Boy, 21 Savage, and BTS's Jung Kook. Scheduled for release in the lead-up to Usher's Super Bowl LVIII halftime show, the album epitomizes a musical homecoming, embracing a wide range of influences and showcasing the unifying power of music.

The collaboration on "Ruin" symbolizes more than a musical milestone; it bridges continents, cultures, and genres. At 1TRIBE, we laud this harmonious blend as a mirror to our mission of amplifying African creativity. As Afrobeats continues to carve its niche globally, tracks like 'Ruin' exemplify music's capacity to connect, empower, and transcend boundaries, heralding a new chapter in the global narrative of musical innovation.